Have you launched a product that should be a success, yet sales are poor?
Or do you wish to ensure a new product idea will take your market by storm?
THE REASON MOST PRODUCTS FAIL
Most products fail or provide a poor return on investment. It’s a mine field. How can you ensure your product is the successful one? It is not simple. Even Fortune 500 companies make huge mistakes. Research into 850 large companies during the last recession showed that one of the key success drivers was to “Collaborate with customers to improve the value provided to them.” So, the key is having your finger on the pulse of what that “value” is. Yet it’s hard. To a large extent purchase decisions are complex- made predominantly in customers’ subconscious minds.
What’s more, normal market research often actually misleads.
CREATING BLOCKBUSTER PRODUCTS
However, there is a better way- which will deliver powerful sales growth. In our whitepaper “How to Create Blockbuster Products” we explain the pitfalls and how you can set up your company for impressive success. There is a methodology that will help you uncover which products/ services customers will go out of their way to purchase- and make it really easy for them to find and buy them. When you do this your sales can increase by as much as 20%!
For an existing product this may require a tweak to the product itself, to the sales channel you use, the price or the way you are positioning your offer.
FINDING YOUR WAY THROUGH THE MAZE
Does it sound complicated? Well it is, unless you have done it time and time and again for companies all around the world- as we have:
- Transforming an IT firm where sales had stalled. We put them back on track with a product road map to increase sales from £16m- £24m in 3 years
- Creating an Internet business ramping to £28m at 18% net profitability in 2 ½ years
- Spotting new “high margin” service opportunities for a utility firm- to increase sales by £32m
- And so the list goes on……
To increase your product sales by 20% visit www.increasesalesgrowth.com for a copy of our free white paper, worth £49.
www.strategenic.co.uk
Internationally renowned Senior Consultant and Executive Coach- guides businesses to understand their customers’ needs and then to deliver fast, sustainable commercial growth. Reputation for her commitment to producing outstanding results. Specialist expertise in increasing product/ services sales and in delivering a “customer experience” that differentiates her clients. Enjoys challenging roles where she can inspire teams to engage at a high level. Works globally, with blue-chip and fast-growth organisations. Tri-lingual. Article Source:http://www.articlesbase.com/sales-articles/how-to-increase-product-sales-by-20-or-more-1551175.html