October 14, 2009, Omega in Lunduisaqi Saatchi Gallery on the party to celebrate the official launch of the world’s new ads, to celebrate its revolutionary coaxial escapement movement available tenth anniversary. The new campaign for the wearing of the main image of the watchmaker Omega special magnifying glass for a number of celebrity ambassadors.
In the Omega China Global President, accompanied by Au, Omega ambassadors celebrities Cindy Crawford • George Clooney • come to celebrate the party, and watch along with the celebrity ambassador for Omega Baz • Aldrin , Phelps, Michael Schumacher and Katrina • Murino large advertising image.
Omega works inspired by award-winning advertising
This campaign the creative inspiration from the Omega’s award-winning advertising work, “the recruitment watchmaker” – well-known fashion photographer Greg • Williams under the cameras, George Clooney • wearing a watchmaker jacket, wearing special glasses watchmaker.
Had to wear Omega Speedmaster watch to become the first person to walk on the moon Apollo 11 astronaut Buzz Aldrin • appeared in this group of the new campaign. Ad title reads: “This is not rocket science, but similar.”
F1 superstar Michael Schumacher of the coaxial advertisements shown through this legendary Omega movement of long-lasting stability and performance, “faster is not always better.”
Omega Ambassadors in all the heavyweight celebrities to participate in this new campaign to, including George Clooney • Michael Phelps •, • Nicole Kidman, Cindy Crawford • Ziyi Zhang and Garcia.
Ad copy not only highlights the celebrity ambassadors in their areas of expertise and entrepreneurial spirit, but also demonstrated the precise content of Omega coaxial movement. Phelps swimming genius of advertising reflects the importance of timing. Supermodel Cindy Crawford • the advertising copy will focus on the movement of fashion expression.
Another ad in the “star”: Omega Coaxial movement
1999 available coaxial escapement system is nearly two and a half century’s first new type of practical watch escapement. In short, the mechanical watch escapement device is the heart; it maintains a watch-conditioning – pendulum swing round. Coaxial escapement system device reduces transmission of energy in the different components of the friction between components, reducing maintenance and the use of lubricating oil needs and, most importantly, to ensure that the watch is running very high long-term stability.
In 2007, Omega’s unique coaxial movement self-produced debut of this series of movements by more than 200 parts composition.
“Coaxial movement indicates a turning point”
Commenting on this new campaign, the global president of Omega Au China said: “Omega coaxial movement foreshadowed a turning point. It has enriched the connotation of Omega watch brand. Omega coaxial movement around the top quality, through the Ambassador of Omega celebrity’s image, to create a new campaign can be said to be an eye-catching innovations. Omega coaxial movement to the award-winning, we are deeply glory; the same time, for this a movement in the Omega future development of the important role played by the way, we are equally confident. These will be communicated through this new campaign out. “
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